Hopefully, the recent knock to our economy has reminded us to not only be more fiscally responsible, but also that wise choices can provide both personal and global rewards.  Sometimes even simple choices about everyday products can have a widespread economic ripple effect.

The building and home improvement industry has become increasingly aware that the performance and sustainability of recycled-content materials, like those made from scrap tires, often exceed those of traditional materials, and that using these regionally manufactured items can help drive the economy.   As a result of this increased marketplace acceptance, many manufacturers of tire-derived products have made significant Ontario investments in capital and people. National Rubber Technologies, Fabricushion, Multy Home, North West Rubber, SofSurfaces, Enviroshake – together these companies employ almost 400 staff directly through their operations. They have collectively procured over $15 million annually in equipment and services from other Ontario businesses to meet the demand for their tire derived products. Ontario used tire processors have also invested significant dollars in new or increased plant capacity to grind up the 12 million tires that are disposed of provincially each year.

Take another look at your roof, home gym, patio, yard or entryway. If you have a product made from Ontario recycled tires, such as fitness flooring, rubber mulch, composite shakes or carpet cushion, your choice to invest in this green product was also an investment in the local economy.

The tire recycling industry is innovative and growing. Beyond the impact these sustainable products are having on building performance, it is certainly rewarding to see the contribution they are making to the changing marketplace dynamic and the Ontario economy. So the next time someone asks you about investing in the economy, just point to your recycled rubber entry mat.